Upper Midwest Gift Show Marketing

The Upper Midwest Gift Show is leveraging targeted marketing campaigns, strategic partnerships, and media collaborations to create meaningful opportunities for exhibitors to connect with thousands of qualified buyers actively seeking new, unique products and inventory for their retail businesses.

The show’s management team has built a strong foundation for an aggressive marketing strategy designed to increase awareness of this new regional gift show among buyers, decision-makers, and business owners throughout the Upper Midwest and surrounding regions.

Our company is also working closely with an SEO and SEM marketing firm to help promote the show and expand its digital reach. Together, we are implementing a variety of advertising and promotional tactics aimed at driving long-term growth and ensuring exhibitors are consistently placed in front of high-quality, motivated buyers over the coming months.

Bimonthly email blasts starting 6 months starting to the show to over 4000 thousand verified business owner & buyer emails throughout the Upper Midwest & Great Lakes States: Minnesota, Wisconsin, Iowa, Illinois, North & South Dakota.
Regional specific digital & social media advertising: Google ads, Facebook & Instagram advertising
Direct mail campaign targeting thousands of brick & mortar retailers such as: Boutiques, Farm Markets, Gift Shops, Garden Centers, Hospital Gift Shops, Pharmacies, Resort Destinations and more
Upper Midwest Gift Show information on regional and national trade show websites!
Press release in retailer publications reaching business’s throughout the Great Lakes and Upper Midwest States.
Full page display advertising 2 months prior to gift show in 3 national gift shop magazine publications.
Press Releases in nation gift industry publications and websites.
Email blasts campaign to subscribing customers of national digital print magazines.
Networking with industry professionals to bring awareness to the new show.

Gift Shop® Plus is the gift industry’s #1 modern retailer’s essential resource. In addition to its print magazine, Gift Shop® Plus is a 24/7, 365 on-demand digital resource to more than 39,000 retailers.

Souvenirs, Gifts & Novelties (SGN) magazine, established in 1962, is published six times a year. SGN reaches 24,000 retailers through print and digital distribution

Gifts & Decorative Accessories magazine has been servicing the gift industry for over 107 years helping retailers connect with manufacturers. GDA publishes 11-print issues per year, offers weekly eNewsletters, a robust website, eBlasts, and many other digital products. GDA’s total readership is over 85,000.

Market Reach

Email blasts, post card mailers, online display campaigns , targeted marketing ads throughout the Upper Midwest & Great Lakes region states targeting buyers in Minnesota, Illinois, Wisconsin, Iowa, North & South Dakota.